Product Designer
Product Designer
My first projects and client. A whole new website using WordPress CMS, Branding Design that covers logo rebrand, social media design systems, and creating related assets for marketing campaign.
They (Hookshoes Team) told me they need a whole new website to put all of their contents in one place, bringing their customers close to them. There will be an etalase for selling their basketball shoes, a section for sports content, a special place to put their online shop button, etc.
By putting all of their contents in one page, i believe it will be easier for customers enjoy their contents by just spending times in one website.
As Designer, i tried to create more consistent Brand Guidelines for Hookshoes, and applied it on their website may be the good first steps. Creating a consistency in terms of typography, colors, and tone of voices.
With additional platform to grow, we can learn our user's habit and try to adapt in making the best personalised content for them.
I tried to imagine how to put all the Hookshoes content in one place, without a heavy effort of scrolling. The idea is, visitor can enjoy multiple types of content just in one viewport. They can enjoy more further content by scrolling down. This early design was created back in 2022, and i thought we are way better than before that.
